Activate study country view
— Project scope
End-to-end UI UX
Re-skin/Overhaul
— Role
Research
Wireframes
Prototypes
UI/UX
Branding
— Duration
3 months
The problem:
Overtime Activate rapidly growing features have added complexity to the workflow experience making it challenging for users to complete work. Activate needs to improve their core feature user experience to attract and retain clients.
Goals:
• Surface valuable content & improve workflow
• Update UI for scale
Research
Goals:
User Persona (Power User)
“Reorganize content to better focus on work that is due and be able to closely look at the info without having to open up all the sections” -SSU Lead (PPD)
“Layout and interacting with activity widgets are confusing and challenging to work in.. “
-Site Coordinator (Pfizer)
“I’m spending too much time clicking around to find the data I need.." - Contract Specialist (PPD)
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The outcome